Innovation

Hard Lessons from Not Prototyping

Despite several exercises and reminders in grad school about the need to prototype, I somehow went ahead with a project and allowed our engineers to develop it without validating the workflow to our institutional clients.

The development team worked on the website for months. I was confident to go ahead with it because the concept was received warmly by our clients during initial meetings.  I thought to myself that prototyping might be a waste of type because they want our product. I was dead wrong. When we showed the full website, there were a lot of issues that they want to be rectified if they want to sign up as a partner.

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We could have saved a lot of time, effort and money if we first created a prototype that clearly shows how the website will flow. From that prototype, we receive feedbacks, iterate, show it again, iterate, until it fits the needs of the market. Then you develop.

I was blindsided because of the excitement that we got from the clients when we pitched the idea. They were lining up to use the website, until they saw how it flowed. Clearly, words are not enough to convey an idea.

So earlier, I worked from home to finish our prototype via the Marvel App. It’s very easy to use. My classmates used this often for our projects, so I was somehow familiar with it. You just need to layout the pages, for me I did ours in Photoshop, then through the app, you create the links.

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If you’re not good with rendering the layout on your computer, you can use the app Prototyping on Paper. Draw out how the pages will look like, take pictures of it, then create the links with the pictures you took.

Aside from validating the product with your customers, you can also use the prototype as a guide for the engineers and QA when they are developing the site. The communication process will certainly be faster because your team gets to experience the instructions.

I take full responsibility of delay. We have another upcoming project related to what we’re building, and a mobile app for both projects are also somewhere in the roadmap. I’m definitely making a Marvel version first before we go head with the development to save tremendous amount of time and effort. It’s a good learning experience though.

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