One of the first things that we learned in grad school was that it is easier to apologize than ask for permission. Before you raise your eyebrows, you have to understand the context. This idea was shared to us during our design thinking class, sparked by a video from Ideo – a design and innovation company.
Are Ideo employees allowed to bring bicycles inside the office and hang it at the ceiling? There were no rules against it so someone just did it, and the rest started following. Were we allowed to drink alcohol inside class? Well, one professor didn’t mind cause it gets our creative juice flowing. Just do it.
Our class has always been encourage to think of wild ideas, and that sometimes entails going outside of the usual conventions to create something novel. Having stringent rules will just stifle innovation.
I remembered this idea because during my talk for Shirtly, someone asked if we are allowed to make designs inspired by foreign series or movies like Infinity War. Half of the crowd were graphic designers, so this is a sensitive topic for them. I have my own store where the designs are inspired by Stranger Things, and I didn’t ask any permission from anyone. I gave the usual answer in business school – it depends.
It depends on the risk that you are willing to take. And yes, it is easier to apologize than ask for permission. If Stranger Things asks us to shut our store down, then I would gladly do it. I remember one Shirtly store that was threatened with a law suit by a university because they violated copyright laws. The owner shut down his store, and no one was brought to court. At the end of the day, that guy earned because he took a risk.
Then someone asked if we’re allowed to use the lyrics of local bands in our shirts? Now I think that will be more risky since it is easier for them to sue you, but on the other hand, you might doing the band a favor by promoting their song. Maybe they can get a cut from every shirt sold? It depends.
Last week, I started wearing shorts in the office because it is summer and the weather can be unbearable. I asked permission from our CEO and he’s cool with it, but I’m not so sure if my outfit will pass the stringent building policy. Well, I am on the edge of getting a heat stroke so you just have to do it and apologize if needed.